C Banner Wondercity Mall

Redefining Retail Design with Infinity

C Banner Wondercity Mall, located on the second floor of Wondercity Mall in Nanjing, Jiangsu Province, has unveiled a groundbreaking retail design that combines the concept of infinity with sleek modern aesthetics. Designed by renowned architect Alex Chiang, this innovative space redefines the retail experience by breaking traditional frameworks and creating a sense of infinite possibilities.

The design concept is centered around the iconic "C" curve, which represents infinity. Delicate metal arcs and changes in high and low levels create a dynamic rhythm throughout the space. The modular combination allows each store to have its own unique configuration while maintaining the integrity of the chain. This design approach not only enhances the visual appeal but also provides flexibility for future adaptations.

The display area showcases a range of products, including men's and women's shoes, women's bags, and a selection of children's shoes. The use of grey tones and a variety of materials creates a harmonious blend of color and texture. The interplay of light and shadow adds depth and dimension, resulting in a multi-layered visual experience.

One of the standout features of the design is the brand logo, which is cleverly integrated into the space. The "C" shaped components serve as both functional lighting elements and a projection surface for additional lighting effects. This not only adds interest to the display but also increases brand recognition.

Alex Chiang and his team, including project manager Ellie Wu and project designers Jasmine Huang, Zhang Chao, and Jianyang Song, meticulously crafted this design to create a pure and self-evident sense of space. The hierarchy of grey tones and the use of different textures effectively divide the display area for men's and women's shoes, enhancing the overall visual impact.

The project was completed in March 2021 and opened its doors to the public in May 2021. The design process took place in Shanghai, China, with extensive research conducted to ensure the space met the needs of the target audience. The result is a retail environment that combines art, innovation, and technology to provide a unique and immersive shopping experience.

The C Banner Wondercity Mall design has been recognized for its excellence and creativity, receiving the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious award acknowledges designs that demonstrate exceptional technical and creative skills while contributing to quality of life improvements.

Step into the world of infinite possibilities at C Banner Wondercity Mall and experience a retail space that pushes boundaries and redefines the art of shopping.